Tags
Tags may be used to segment your members. Segments are useful for providing unique benefits or communication tailored to a specific group of customers. This allows you to structure business deals, VIP guests or other friends and acquaintances who deserve extra service.
Business members
Corporate agreements may be standardized, meaning that every business which enters a deal with your hotel receives the same terms. Alternatively, they can be structured on a per-business basis, in which certain businesses receive special benefits.
Member businesses´ employees are given the opportunity to create a unique (personal) profile, which will be tagged with their employer. This entitles them to some of the benefits from the business deal (most notably bonus points) when traveling for leisure. The dashboard is used to decide which business benefits should also apply to employees. For example, agreed-upon prices may be configured to only apply for business trips.
- Choose name on TAG (either standard "business" or specific "e.g. Equinor").
- Receive a unique registration link.
- Distribute the registration link to members who qualify for the tag
- The registration link may also be distributed in a QR code format. Click here.
The corporate-tag link should be kept hidden until a business qualifies for a deal with your hotel, as this helps to keep the business deals exclusive. Benefits for business travelers should be relevant for their employers (usually flexibility, price, simplicity, environmental concerns) and the employee making the trip (usually comfortable benefits such as early check-in, late check-out, free room upgrades) or additional services like free coffee, discounts/vouchers for your restaurant, free spa, etc.
We recommend to include the following on your info page:
- Introduction about business benefits
- Link to application form
- Benefits for the business and its employees
We have created an example page at Loyco.io which you may use for inspiration. Click here.
Application form for corporate benefits
Remember to activate automated notifications for your e-mail whenever a new business applies for benefits. If you wish to approve the application, you may either send an e-mail with a predefined URL (URL with TAG) for recruitment, or create a new tag for a specific business.
Click here to access the Application Form for Corporate Benefits.
-7.png?width=670&height=320&name=Untitled%20(2300%20%C3%97%201100%20px)-7.png)
%7COpen-2.png?width=670&height=335&name=Business%20table%20card%20(10%20%C3%97%205in)%7COpen-2.png)
VIP members
It is a good idea to provide extraordinary service to important guests. Unique tags can be created for VIP members. You will then receive a unique registration link which may be used to auto-qualify for VIP membership.
- Choose name for TAG (either a general "VIP" or specific "Members of organization".)
- Receive a unique registration link
- Distribute the registration link to members who qualify for the tag
- The registration link may also be distributed in a QR code format. Click here.
Graphical kit
You are free to create specific cards and newsletter headers for each tag. Remember to not differentiate more than your organization can handle. A simple "newsletter business" header will usually cover all your needs for newsletters meant for corporate members.
Click here to create newsletter headers.
.png?width=670&height=221&name=Categorization%20newsletter%20header%20(2000%20%C3%97%20660px).png)
