The campaign module gives you accurate, data-driven insight into your campaigns' profitability and results. Instead of relying on guesswork, you will know exactly what each campaign is generating:
- Number and names of recipients
- Number of emails sent
- Number of emails opened
- Number of recipients who have clicked on links in the email
- Number of transactions through the campaign
- Total transaction amount
- Average basket size during the campaign period
- Number of recipients who redeemed bonus
- Total used bonus
- Total generated bonus
- Number of new cards registered during the campaign period
Note: "Bonus" refers to loyalty points or rewards earned and redeemed by members through your loyalty program.
- ROI compared to the same day/date in the previous month and year.
