Campaigns are a tool to include gamification in your loyalty program. As an example, you may increase instant incentives during the off-season or increase rewards for returning visitors during the high season.
Campaigns also provide interesting pieces of information to include in your communication routines.
Campaign structure
| Example of campaign | Time of the year | Details |
| Double bonus | High season | Offer 2x bonus for a limited period of time. |
| Triple bonus | High season | Offer 3x bonus for a limited period of time. |
| Welcome gift card | Off-season |
Offer members a gift card during the off-season. The gift card may apply for the restaurant or a hotel stay, or both. |
| Birthday giftcard | All year (may only be used during the off-season) | Give your members a birthday gift in the form of a gift card which may be used during the off-season. |
| Increased discount | Off-season |
Create activity during the off-season by increasing the members´discount on direct bookings. |
| Silver member benefits for basic members |
Increased access to benefits due to changes in ratio of leisure/business travelers. |
Silver member benefits for basic members due to different traveler mix. |
| Gold member benefits for silver members | Increased access to benefits due to changes in ratio of leisure/business travelers. |
Gold member benefits for silver members due to different traveler mix. |
| 25% discount on a romantic stay for members | Off-season |
Offer a 25% discount on romantic stays for all members during the off-season to get more bookings. |
|
Wine set included when purchasing a 3-course dinner |
All year |
Make an offer for all members, including a complementary wine set when purchasing a 3-course dinner. |
| Dessert included when purchasing a main course | All year |
Offer a free dessert when members purchase a main course. |
Creation and visualization
Campaigns and corresponding benefits/offers are created in the Loyalty+ dashboard. Members may see their benefits on "my page". The benefits and offers are made available to the segments chosen by you.
