Campaign structure for your loyalty program
How to use campaigns to create activity in low season, reward loyalty in high season, and give your communication routines something to talk about.
Campaign structure for your loyalty program
How to use campaigns to create activity in low season, reward loyalty in high season, and give your communication routines something to talk about.
Why campaigns matter
Campaigns add gamification to your loyalty program. Time-limited offers and boosted rewards give members a reason to book now rather than later. Use them strategically: increase instant incentives during the off-season to drive bookings, and boost rewards for returning guests during high season to strengthen loyalty.
Campaigns also feed your communication routines. Every campaign is a natural topic for your next newsletter or SMS.
Campaign ideas
| Campaign | Time of year | Details |
|---|---|---|
| Double bonus | High season | Offer 2x bonus for a limited period |
| Triple bonus | High season | Offer 3x bonus for a limited period |
| Welcome gift card | Off-season | Give members a gift card valid for the restaurant, a hotel stay, or both |
| Birthday gift card | All year | Give members a birthday gift card, redeemable during the off-season |
| Increased member discount | Off-season | Boost the member discount on direct bookings to create activity |
| Silver benefits for Basic members | When traveler mix changes | Give Basic members Silver-level benefits during periods with a different leisure/business mix |
| Gold benefits for Silver members | When traveler mix changes | Give Silver members Gold-level benefits during periods with a different leisure/business mix |
| 25% off romantic stays | Off-season | Member-exclusive discount on romantic stays to fill quiet periods |
| Wine set with 3-course dinner | All year | Complimentary wine pairing when members book a 3-course dinner |
| Free dessert with main course | All year | Members get a free dessert when ordering a main course |
Where campaigns are created
Campaigns and their benefits and offers are created in the Engage dashboard. You choose which member segments the campaign applies to, and members see their active benefits and offers on My Page.