Campaigns are a method to incorporate gamification into your retail loyalty program. For example, you can increase instant incentives during periods of low sales or boost revisit incentives during high-sales periods. By activating campaigns, you've also created an engaging message to communicate in your communication routines.
Campaign Structure
|
Example Campaign |
Period |
Details |
|
Double Bonus |
High Season |
Offer double bonus for a limited period. |
|
Triple Bonus |
High Season |
Offer triple bonus for a limited period. |
|
Welcome Gift Card |
Low Season |
Offer new members a welcome gift card in the low season, which they can use for a purchase. |
|
Birthday Gift Card |
Low Season |
Offer customers a birthday gift card in the low season, which they can, for example, use on a purchase. |
|
Increased Discount |
Low Season |
Apply a higher discount on sale items for members. |
|
Silver Member Benefits for Basic Members |
Low Season |
Extend silver member benefits to basic members. |
|
Gold Member Benefits for Silver Members |
Low Season |
Extend gold member benefits to silver members. |
Creation and Visualization
You can create campaigns from the dashboard. The campaigns will be displayed in the "My Profile" section for members who meet your selected segments.
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