---
title: Commonly used segments
description: Learn how to segment your audience for personalized communication and targeted campaigns to boost guest engagement.
---

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1. [Loyco](https://support.loyco.io/knowledgebase?hsLang=en)
2. [Member Segmentation](https://support.loyco.io/knowledgebase/member-segmentation?hsLang=en)

# Commonly used segments

## An overview of the most used member segments, the campaigns they are typically used for, and the exact filter settings to build them in the segmentation tool.

**How it works**

Segments let you target campaigns and communication at the right members instead of your whole database. You build a segment with filters in the dashboard segmentation tool, then choose it as the recipient list in the campaign settings before activating.

Segments marked *(standard)* below are available out of the box in the Loyalty+ dashboard.

**Segment overview**

**1. Post-stay** *(standard)*

- **Use for:** "Thanks for visiting" letters, or a rebooking nudge sent for example 2 months after check-out.
- **Filter:** `Days Since CheckOut <equal> [x]`
- **Note:** x = number of days since check-out.

**2. Pre-arrival** *(standard)*

- **Use for:** Pre-stay letters with practical information, presentation of your facilities, and upsell opportunities before arrival.
- **Filter:** `PMS DaysToArrival <equal> [x]`
- **Note:** x = number of days until arrival, for example 2.

**3. On-stay** *(standard)*

- **Use for:** Messages to guests currently at your hotel, such as tonight's restaurant offer or spa availability.
- **Filter:** `PMS DaysToArrival <equal> [-1]` AND `PMS DaysOfStaying <greater> [1]`
- **Note:** Captures members who checked in yesterday and are not checking out today.

**4. Birthday** *(standard)*

- **Use for:** Birthday greetings with a gift, for example a birthday gift card.
- **Filter:** `DaysUntilBirthday <equal> [0]` OR `[-1]` OR `[-2]` OR `[-3]` OR `[-4]` OR `[-5]` OR `[-6]` OR `[-7]`
- **Note:** Members stay in the segment for 7 days after their birthday, then birthday offers disappear from their profile. Combine the segment with a gift card or offer, and the member finds their birthday gift on My Page. Set the email to **send every 1 days** and **send only 1 time per member**.

**5. Expiring bonus points**

- **Use for:** Reminding members that points are about to expire, with a nudge to book before they're lost.
- **Filter:** `ExpiringBonus <greater_or_equal> [1]`
- **Note:** Replace 1 with a higher number to only reach members with a meaningful amount of expiring points.

**6. New members** *(standard)*

- **Use for:** Welcome messages introducing the program and its benefits.
- **Filter:** `Registration date <last_x-days> [5]`
- **Note:** Captures everyone who registered in the last 5 days.

**7. Members in specific areas**

- **Use for:** "For the locals" campaigns in the off-season, or flash sales for members living near your hotel.
- **Filter:** `ZipCode <equal> [xxxx]` OR `ZipCode <equal> [yyyy]` — or `ZipCode <begins_with> [x]`
- **Note:** The first version targets exact zip codes. The second targets all zip codes starting with a given digit, covering a wider area.

 

**Good to know**

- Recipients are always chosen in the campaign settings **before** activation. Double-check the segment size before sending.
- The birthday segment requires the send settings described above, otherwise members may receive the email multiple times during the 7-day window.
- Segments update dynamically. A member who qualifies tomorrow enters the segment automatically.
- See "Campaign Structure for Your Loyalty Program" for campaign ideas to pair with these segments.

 

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