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Example Segments

Overview of example segments included in loyalty programs.

Some of the example segments for hotels are:

  • Post-stay segment: Guests who checked out 2 days ago
  • Pre-arrival segment: Guests whose check-in date is in 2 days 
  • Members on location: Guests currently at your hotel
  • Birthday segment: Members whose birthday is this week
  • New members: Members who enrolled in your program within the last 5 days

Some of the example segments for retail are:

  • Birthday segment: Members whose birthday is this week
  • Expiring bonus: Members with expiring bonus points this year
  • Over 500 bonus points: Members whose bonus balance is larger than 500
  • New members: Members who enrolled in your program within the last 5 days