Recruitment incentives for members
Actively recruiting members is key to growing your loyalty program. Employee performance can also be measured based on how many new members they recruit.
Immediate Benefits
Offering immediate benefits is an effective way to attract new members to your loyalty program. Customers are often motivated by the prospect of instant rewards that enhance their shopping experience. Select one compelling immediate benefit that aligns with your company's strategic goals.
| Examples | Terms |
| 25% Member's discount | For all new members |
| 150kr Welcome gift card | For all new members |
| Physical welcome gift | For all new members |
Convenience benefits
Convenience and loyalty go hand in hand. As a retailer, you have the opportunity to implement features that enhance the shopping experience while keeping costs low. Consider what benefits are particularly appealing to your customers yet affordable for your store. Select one to three convenience benefits that deliver significant value to customers without incurring high expenses for your business.
| Examples | Terms |
| Free shipping | Applies for purchases above 500kr (for non-members, above 800kr) |
| Extended return policy | 60 days (non-members 30 days) |
| Price guarantee | Guaranteed best price on identical items |
| Glass guarantee | New glass upon return of broken piece |
| Dinner plate guarantee | New dinner plate when returning a broken one |
| Early access to campaign offers | Newsletters are sent to members first |
| Buy 2, get one free | For example, consumables such as light bulbs, socks, towels |
| Exclusive members' price on one selected item | For example, standard members' discount on suits |
Encouraging Repeat Purchases
To cultivate customer loyalty and drive repeat purchases, it is crucial to provide benefits that encourage customers to choose your store time and again. A highly effective strategy is to implement automatic bonus accumulation, which enables members to earn rewards that can be applied as partial payment during their next visits. Consider selecting a benefit that will inspire members to return and continue shopping with you.
| Examples | Terms |
| 5% Bonus accumulation | For all members |
| VIP benefit | Benefits for the most loyal members |
| Membership levels | Differentiate benefits based on members' spending at your store |
| 100kr Birthday gift card | Valid from member's birthday and the following 7 days |
Our recommendation
|
Category
|
Benefit
|
Value
|
|
Instant benefit
|
Welcome gift card
|
150kr
|
|
Convenience benefit
|
Exclusive members' price on one item
|
20% discount
|
|
Convenience benefit
|
Extended return policy
|
30 days extra
|
|
Convenience benefit
|
Early access to campaigns
|
|
|
Repurchase benefit
|
Bonus accumulation
|
5% bonus
|
