Membership level is an opportunity to reward extra loyal guests in a structured way. You can use variables such as "member turnover" and "earned bonus" as parameters to move up or down in membership level. When qualifying for a new level, you can automate communications and create your own campaigns for different membership levels. The campaigns will then only appear on "my profile" for those who qualify for the membership level.
Tier levels present an option to reward your most loyal guests. Variables such as "total transaction sum" and "earned bonus points" are excellent parameters to upgrade or downgrade members´ tier levels. When a member qualifies for a higher tier level, you can automate communications to notify members that their tier level has been upgraded (see example below).
Campaigns may be created for specific tier levels. They are then made visible to members qualifying for the tier level in question.
Graphical kit
Tip: Click the URLs below the templates to edit content and design in the free version of Canva.
Tier levels card
The example below contains a "pattern overlay" with "branded" colors on the first card, standard "silver hex code" on the second, and standard "gold hex code" on the third. You are free to choose which pattern is to be overlayed on the graphic profile (image) you have chosen for your loyalty program.
See the examples here.
Newsletter header
These may be used instead of ordinary newsletter headers if your program includes tier levels. The first image differs little from the ordinary visual profile (which is recommended to avoid giving members an impression that they "start at the bottom"). The colors of the pattern overlay follow the tier levels and follow the member´s progress.
See the examples here.
Suggested Tier level structure
The table provides a suggestion regarding how Tier levels may be structured if you wish to categorize members into four different levels:
- Member
- Silver
- Gold
- Platinum
The suggested tier levels are all based on a members' total spending at your location(s) since they registered. They may also be segmented based on, among other criteria, average purchase or number of visits.
| Suggested name | Purpose | Segmentation tool settings | Description |
| Silver member | Differentiating benefits for those slightly above average with regards to spending and amount of visits. | TransactionSum <between> [25 000] [49 999] | Provides silver member benefits to anyone qualifying for these. |
| Gold member | Differentiating benefits for those notably above average with regards to spending and amount of visits. |
TransactionSum <between> [50 000] [99 999] |
Avoid overlapping by having the criteria exclude members from being part of both segments. |
| Platinum member | Provide exclusive benefits for your most loyal guests. |
TransactionSum <greater_or_equal> [100 000] |
Platinum-segment for especially loyal guests who should receive unique benefits. |
The level "Member" is assigned to all members who do not qualify for one of the segments mentioned in the table. It is not needed to create a separate segment for these.
