---
title: Promoting your program on social media
description: Discover tips for promoting your loyalty program on social platforms and engaging with potential members online.
---
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# Promoting your program on social media
## How to use social media to recruit new members and keep existing members engaged with your loyalty program.
**Why it matters**
Social media lets you reach both guests who don't know your program exists and members who need a reminder of what they're missing. Announce the program as news at launch, then keep it alive with a steady flow of posts about benefits, promotions, and member perks. Posts can run on their own or be woven into your regular content.
**Post ideas that work**
| Focus | Content | Goal |
| --- | --- | --- |
| Loyalty program launch | Present the program and the benefits of becoming a member | Recruit new members |
| New member benefits | Announce new sign-up benefits | Keep members loyal, recruit new members |
| Double member discount | Limited-time double discount for all members | Drive return visits, recruit new members |
| Have you checked your benefits lately? | Remind members of the benefits they already have | Keep members loyal, recruit new members |
| Member discount | All members get 10% on orders | Drive return visits |
| Free room upgrade | Members always get a free room upgrade | Keep members loyal through visible value |
**Good to know**
- Mix recruitment posts with member-value posts. If every post says "join now", existing members have nothing to engage with.
- Always include a direct sign-up link in the post or bio, so interested guests can join in one click.
- See "Digital/Social Media Templates" for ready-made post designs, and "Promoting Your Program on Your Website" for making the program visible where guests book.
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