Promoting your program on your website
How to use your website to recruit members and make the value of your loyalty program visible to every visitor.
Why it matters
Your website is often the first meeting point between a guest and your loyalty program. A dedicated program page tells guests why they should join, what they get, and how to sign up, and it works for you around the clock.
View inspiration:
What the page should contain
- Introduction to the program — what it is and why it exists, in a few sentences.
- Overview of member benefits — what members get, and where benefits can be earned and used.
- How it works — how members earn and redeem benefits.
- Direct links — to sign-up, member login, and the member's My Page.
How to set it up
- Create a dedicated page on your website for the loyalty program.
- Add the page to your top menu so it is visible from every page on your site.
- Link directly to recruitment and login so guests can join or sign in without searching.