Throughout the seasons, different topics should be used to promote and create traffic. The annual wheel of communications and the table below contains inspiration for content.
| Time of year | Topic | Content |
| Winter | New year's offer |
Offer a new year's getaway with hotel, dinner and champagne. |
| Winter | New year's catering |
Inform about new year's catering and what offers are available for members. |
| Winter | Christmas offer |
Offer a Christmas dinner, breakfast and hotel stay as a package. |
| Winter | Christmas party |
Inform about the Christmas party season and make a good offer. |
| Winter | Christmas lunch | Inform about the Christmas lunch and what it contains. |
| Winter | Mother's day celebration |
Inform about the Mother's day celebration, and make an offer for a hotel stay or dinner. |
| Winter | Valentine's day |
Inform about valentine's day, and make an offer for a hotel stay or dinner. |
| Winter | Winter break |
Offer a winter break package with a hotel stay and winter activities. |
| Spring | Skiing package |
Offer a skiing package which includes hotel stay and skipass. |
| Spring | Happy easter! | Wish members a happy easter, and welcome them back. |
| Spring | Easter egg hunt | Inform about the easter egg hunt and invite your members. |
| Spring | Easter Bunny's recommendation | Make a good offer from the Easter Bunny. |
| Spring | May Day / International Workers' Day | Inform about May Day and make an offer for dinner or a hotel stay. |
| Summer | Midsummer |
Inform about midsummer celebrations, and make an offer for dinner or a hotel stay. |
| Summer | Summer vacation |
Offer a summer package with summer activities and a hotel stay. |
| Summer | Summer concert |
Inform about a summer concert in the area and options for a hotel stay. |
| Summer | This summer's happening |
Inform about any summer happenings at your hotel. |
| Summer | Outdoor cinema | Inform about an outdoor cinema event. |
| Autumn | Black friday! |
Make a good offer for a hotel stay or dinner at the restaurant. |
| Autumn | Autumn break |
Offer an autumn package with activities and a hotel stay. |
| Autumn | Father's day celebration |
Inform about the Father's day celebration, and make an offer for a hotel stay or dinner. |
| Autumn | Halloween |
Inform about halloween, and make an offer for a hotel stay or activities. |
Our recommendations by number of locations
- 1 location: Quarterly
- 1 – 5 locations: Semi-monthly
- 6 - 20 locations: Monthly
- Over 20 locations: Monthly routine with good segmentation
The following recommendation is based on quarterly communication.
|
Time of year
|
Topic | Content |
|
Winter
|
Christmas party | Inform about the Christmas party season and make a good offer. |
|
Spring
|
Happy Easter! | Wish members a happy easter, and welcome them back. |
|
Summer
|
This summer's happening | Inform about any summer happenings at your hotel. |
|
Autumn
|
Black friday! | Make a good offer for a hotel stay or dinner at the restaurant. |
The Loyalty+ dashboard is used to create the campaigns which constitute a digital customer journey. Click here to see a step-by-step guide on setting up campaigns.
Import of newsletter contacts
Enhance your Loyalty+ dashboard by importing newsletter contacts, each automatically tagged as "newsletter." This feature empowers you to tailor newsletters and campaigns specifically for these recipients, while also enabling you to create customized campaigns for contacts based on their contact status (members / newsletter recipients).
Click here to access import form.
Tip: Loyco Customer Success can create regular campaigns tailored for your hotel.
