Segmentation for Personalized Campaigns

Commonly used segments

The table contains an overview with some of the most used segments, and examples of campaigns typically sent to these members. Column 3 shows the relevant filter settings from the dashboard segmentation tool.

Campaign recipients are chosen in the settings before activating the campaign.

Segment overview

Suggested name	Campaigns/communication	Segmentation tool settings	Description
Post-stay segment (2 days after check-out)⁽¹⁾	Post-stay letters, i.e. "Thanks for visiting", or encourage making a new booking 2mo after checking out.	Days Since CheckOut <equal> [x]	X = Desired number of days
Pre-arrival segment (arriving in 2 days)⁽¹⁾	Pre-stay letters, i.e. practical information, marketing your hotel's facilities and other upsale opportunities.	PMS DaysToArrival <equal> [x]	X = Desired number of days
On-stay segment (members on location) ⁽¹⁾	On-stay letters, provide guests on location with relevant information.	PMS DaysToArrival <equal> [-1] AND PMS DaysOfStaying <greater> [1]	Members who checked in yesterday, and won't be checking out today
Birthday segment (birthday and next 7 days)⁽¹⁾	Wish your members a happy birthday and give them a gift, for example a birthday giftcard.	DaysUntilBirthday <equal> [0] OR DaysUntilBirthday <equal> [-1] OR DaysUntilBirthday <equal> [-2] OR DaysUntilBirthday <equal> [-3] OR DaysUntilBirthday <equal> [-4] OR DaysUntilBirthday <equal> [-5] OR DaysUntilBirthday <equal> [-6] OR DaysUntilBirthday <equal> [-7]	Combine this segment with a gift card or an offer, members will then find a birthday gift card on their profile. They will qualify for the segment up to 7 days after their birthday. After these 7 days, birthday-related offers will no longer be visible on their profile. The e-mail for this segment should have the setting "send every [1] days" and "send only 1 time pr member".
Expiring bonus points	Remind members that their bonus points are about to expire, and encourage them to make a booking before the points are lost.	ExpiringBonus <greater_or_equal> [1]	Tip: "1" can be replaced if you wish to reach members who have at least a certain amount of expiring points.
New members last 5 days⁽¹⁾	Welcome new members to your program, and inform them about benefits.	Registration date <last_x-days> [5]	Everyone who has registered in the last 5 days.
Members based in certain areas	"For the locals"-campaigns during the off season. "Flash sale"-campaigns for members living close to your location	Example 1: ZipCode <equal> [xxxx], OR ZipCode <equal> [yyyy] Example 2: ZipCode <begins_with> x	Example 1 returns a segment of all members with the zip codes xxxx and yyyy. Example 2 returns a segment of all members whose zip code begins with x.

⁽¹⁾Standard segment. Available in the Loyalty+ dashboard.

Segmentation for Personalized Campaigns

Learn how to segment your audience for personalized communication and targeted campaigns to boost guest engagement.