Segmentation
As you can see from the guide, communication and campaigns can be targeted all the way down to the individual level. This is valuable in terms of preventing members from getting a sense of spam. Newsletters can be personalized with the recipient's name and bonus balance.
You can, for example, send an email or text message about an offer for a bag to anyone who has bought a coat in the previous 3 months, and at the same time has not purchased a matching bag.
You can also segment recipients by:
- Gender
- Age
- Turnover volume
- Product purchases
- Customers who have gone from high to low turnover
- Zip code
- And a lot of other parameters.
Segments are used to create a specific group of your members. You can define this group by any set of parameters. You can make as many segments as possible and use these segments for campaigns and communication. Choosing a segment is part of the process of setting up offers, gift cards, bonuses, and communication.
Examples of relevant segments:
- Members who have more than NOK 5 in releasable bonus (as a reminder that the customer should use their bonus).
- Members who have a bonus that expires this year (as a reminder that the customer should use their bonus before expiration 31. des).
- Members who live in a specific geographic area (for example Oslo, Bergen, Trondheim, etc.).
- Members who have not registered a payment card yet (as a reminder that they will not earn a bonus automatically).
- Members who have not purchased anything in your store in the last 6 months (for a win-back campaign).
- Members who have bought a specific product (requires POS integration).
- Members with an average transaction value greater than, for example, NOK 4,000 (VIP/good customers).
