---
title: Offer
description: Guide to setting up an offer for a specific product or service, including writing content, adding images, and scheduling publication.
---

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# Offer

## Guide to setting up an offer for a specific product or service, including writing content, adding images, and scheduling publication.

## How to Create an Offer or Gift Card

To create an offer or gift card, complete four steps: understand the type and configure settings, add content and images, then review and save. The offer or gift card will publish automatically on the date you set in the **Valid from** field.

### Step 1: Choose the Type, Segment, and Date

An *offer* relates to a specific product or service, whereas a *gift card* relates to a general discount applicable to any product or service.

Select the segment, the loyalty program website the offer or gift card will appear on, and the **Valid from** date.

Once the offer is set up, you can use the same segment to communicate details about the offer to members via SMS or email.

![](https://d2yffcddcyp32q.cloudfront.net/content/22adff8d-caa5-4b55-9b88-7a2332f77b37.png)

### Step 2: Configure Offer Settings

Configure the core details of your offer or gift card:

1. Select **Offer** or **Gift Card** depending on whether the discount applies to a specific product or service, or to any product or service.
2. Choose the **Segment** that should have access to this offer.
3. Set the **Valid from** date — this is the date the offer will be published automatically on your loyalty program website.

### Step 3 (Content)

This is where you write the information and choose the images you want the customer to see.

### Step 4 (Review)

Review the settings and content to confirm they are correct, then click **Save**. The offer will be published automatically on the date specified in the **Valid from** field.

![](https://d2yffcddcyp32q.cloudfront.net/content/51265e10-7d26-43dc-8f9b-2beebd4c4c7c.png)

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