The “Campaign” module consists of several features (menu items):
Communication: Set up newsletter / SMS campaigns.
Segments: For making segments of your members. For example, only female members/members in Oslo / members with bonus, etc.
Offers: Set up an offer (usually for a specific product).
Gift cards: Set up a gift card (usually a general discount - For example discount of NOK 500, when you buy for over NOK 1500).
Bonus: Set up bonus campaigns for all members or a segment. For example: "40% bonus on Tuesday from 10 - 16" (increased campaign bonus) or "0% bonus in January" (decreased bonus because of sale).
